3 Smart Ways to Earn or Build Backlinks to Your Website

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"Backlinks," meaning sites that link to your site, are, for most search engines, the supreme ranking factor. So is getting more organic traffic.

Because that traffic is directly related to the quality of the backlinks your website has, the more authoritative websites that link to you, the better rankings and traffic you’ll get.
And of course you want to keep an eye on your Google rankings.



When crawling the web, Google looks in particular for your website’s backlinks, to understand how your pages are connected to one other and in what ways. Certainly there are hundreds of ranking factors. But backlinks represent the most important metric for SEO.
Now, needless to say, quality backlinks are hard to get, but they shouldn’t be. In fact there are smart ways to build or earn backlinks, to get authoritative websites to link to your online business. Here are three:

1. The broken-link building method

I love the broken-link building method because it works perfectly to create one-way backlinks. The technique involves contacting a webmaster to report broken links on his/her website. At the same time, you recommend other websites to replace that link. And here, of course, you mention your own website. Because you are doing the webmaster a favor by reporting the broken links, the chances of a backlink back to your website are high.
So, to use the broken-link method, first find relevant websites in your niche that have resources pages. Find them by using these search queries in Google:

• your keyword + links
• your keywords + resources
• keywords inurl:links

For example, if I have a parenting website, I'll search for parenting + links.
To easily find broken links on those pages, download and install the Google Chrome plugin called Check my Links. Using this plugin, I quickly discovered all 404 links from this page:


Now, back to that webmaster: When reaching out, be friendly and introduce yourself. Tell this individual that he or she is linking to some resources that are no longer available. Always provide the exact location of the broken links, so they can be easily found. Give some alternatives to replace those links, including your own website. Try to be helpful, not greedy to get a backlink. Often, this method will work, but there will be cases when the webmaster will refuse to link back to you.

2. Backlinks through infographics

Infographics are one of the most popular methods for bringing traffic to your website and gaining valuable backlinks. They're also great because they're easy to understand and share. Everyone loves visual data, right? That's why the demand for infographics has increased considerably. Consider that influential online publications like Mashable publish numerous infographics from all over the Internet.
 
Now, choose your infographics carefully: Each one should include a unique and interesting story for your audience. To make your selection, follow currently trending topics and see what people are looking for, then create your infographic using statistical data.
To get started, research and gather data for the content. Then find someone to make your content visual.
There’s a misconception that creating an infographic is expensive; that's not always the case. Figure on an average price between $150 and $300. Assuming you may earn 10 backlinks per infographic, you'll be paying $15 per link. For five backlinks, the price will be $30 per link. That’s very cheap for backlinks earned through webmaster moderation. And if your infographic goes viral. you win even more.
Try using Dribble to find designers with good portfolios. Contact them directly by upgrading your account to PRO status, for just $20 a year. Then simply use the search filter and type "infographics." After finding someone you like, click on "hire me" and send a message detailing your needs and requesting a price. Fiver is another place to find great designers willing to create inexpensive infographics.
Next, once the infographic is ready, you need to make it easy for others to share it. To do this, create your own embed code using Siege Media generator.
 
Once everything is in place, and your infographic shines on your website, it’s time to distribute it. There are numerous infographic directories where you can submit yours. For example, here is a list with more than than 100 places to submit your infographic.
Last but not least, do email outreach to people who have previously linked to similar infographics or have shared them on social media. Ask for feedback on your infographic, but never ask for a link directly. If they like your infographic, they'll know what to do.
Related: 17 Safe Places to Build Links for SEO 

3. The advantage of guest articles

Guest blogging is the most effective way to reach new audiences. By publishing articles on other popular websites, you'll get your content in front of new readers and win more exposure. Sometimes, it’s not just about the backlink, but about increasing your online reputation or your social media followers.
Guest blogging helps you leverage your relationships and expand your audience. In case you have doubts about guest posting, consider that even Google accepts guest contributors on its Google Analytics blog.

Numerous ways exist to find websites that accept guest articles. Here are three::
Use Google search queries to find blogs accepting guest contributors:

• your keyword + inurl:write-for-us
• your keyword + guest-posts
• your keyword + inurl:guest-post-guidelines
• your keyword + become a contributor
• your keyword + bloggers wanted
• your keyword + submit an article
• your keyword + want to write for
• your keyword + contribute
• your keyword + become an author
• your keyword + guest post by
• your keyword + now accepting guest posts

Find influencers publishing guest posts on a regular basis and try to contribute on the same websites they've had in the past.
Consider the example of a profile by freelance writer Kristi Hines. From her Google Plus profile, click on "About," then scroll to the contributor section, where you can see a list of all the websites she has contributed articles to.

Repeat the process with other influencers, and you’ll find endless opportunities to publish content on third-party websites.
Use social media to discover other options.
On Twitter, search for "guest post," "guest article" or "guest author." To automate the process, use Topsy to set alerts for the keywords you want to track.
When publishing a guest article, always make sure you are linking to your social media profiles. If someone enjoys your post, he or she can easily follow you for similar future articles.