There are a few mainstays that marketers tend to gravitate towards like Open Site Explorer or any of the numerous tools created by MOZ, but with the continuously advancing world of internet marketing, there are countless tools being created every day that can have a serious impact on your business. Today’s post is dedicated to the tools that aren’t quite main stream, but are incredibly useful.
Wordpot
We’ve all heard of Google’s Keyword Planner, but Wordpot is another tool that can help expand your search for unique, valuable keywords. Not only does it show much of the same basic information that Keyword Planner does, but it also provides synonyms, definitions, and related / associated words.Conversation Score
A major part of creating a successful online business is to reliably analyze the marketing plans of your competitors.The more you know about your competition, the easier it is to customize your campaign to fit the needs of the market, right?Well,Conversation Score creates a reliable metric in which you can measure the performance of your competitor’s Facebook page. It effectively measures the engagement and influence of any Facebook page that you search for.
Facebook already has a tool in place that allows users to view the amount of engagement that one of their competitor’s receives, but doesn’t assign an easily identifiable score.
Plus, Conversation Score even analyzes the posting habits of the page in question, allowing you to see how many posts contain photos, videos, links, etc.
Not only is this tool powerful but, it’s also FREE!
Soovle
Yet another outstanding tool for discovery untapped keyword phrases for your SEO campaign. Soovle is a sort of search engine for search engines as it allows you to pull keyword suggestions from up to 15 different search engines simultaneously.All you need to do is type in a keyword phrase and Soovle will gather the top searches from places like Google, Youtube, Amazon, and Bing. What’s interesting is seeing how vastly different the keyword suggestions are for each search engine, which should provide you with at least a few diamonds among the rough.
Whitespark Citation Finder
This tool helps site owners and SEO’s find possible citation opportunities to boost local search rankings. For business owners that rely on local traffic, this tool is an absolute dream come true as it can literally cut hours or possibly days of hard work into a few easy key strokes.Citation Finder also works well with Moz and SEO to provide rankings for the sites that the citations are located on.
Mozilla Web Developer Tool
I’ve found this Firefox add-on absolutely integral to my internet marketing campaigns. It allows countless different functions that will help in the customization of your website.With this tool, you’ll be able to inspect the css, html, and javascript of any website you encounter, making it incredibly easy to reverse engineer your competitor’s sites.
Personally, I use it whenever I plan to make edits to my own site. All that needs to be done, is to pull up the css inspector, and input the new code that I’d like to add and your theme will change instantly to match the alterations that you’ve made.
Don’t worry, these changes aren’t permanent and you’ll be the only one that can see them, making this tool perfect for developers and site owners to try new things before you ever decide to implement them on the back end of your site.
Check My Links
There’s nothing worse than clicking on a link and being sent to a page that no longer exists. Sites can appear and disappear at the drop of a hat or alter the structure of their sites, which can often change the url of a page too. So, if your site is large enough, it could contain dozens, if not hundreds of broken links.Not only does your site instantly lose credibility, but people are far more likely to leave if they come across a busted link. That’s why I suggest the Check My Links add on as it will help you keep a close eye on the health of your links.
Plus, you can identify broken links on other websites, giving you the opportunity to contact the site owner and suggest replacing the broken link with one that points towards your site instead. BAM, instant SEO boost!
Screaming Frog
This is one of my all-time favorite SEO tools; I’m not kidding either. Withthis nifty tool, you can fully audit and review your on-site SEO without having to manually click through every individual page. For larger sites, that can be quite a task!Screaming Frog will provide the on-site data for an entire website in one compact and easily readable excel worksheet. The amount of information that this software offers is absolutely staggering.
Citation Labs Contact Finder
Citation Labs has a TON of SEO tools that can benefit your marketing campaigns. The Contact Finer scrapes the url’s of countless other websites, providing you with the contact information, links to contact pages, etc. so that you can build a network of influencers beyond what you previously thought possible.In the past, I’ve stressed the importance of networking as part of your marketing endeavors, and this tool makes it as easy as humanly possible to contact dozens of other notable site owners within your niche.
Scrapebox
This is another scraping tool. Over the last few years, this tool has gained a ton of bad publicity because it is typically used for blackhat SEO techniques. You see, many blackhat SEO’s use it to spam countless websites with blog comments and other trash that has little value for your business.Of course, that is not what top marketers use it for. Instead, you can activate the “manual poster” mode for blog commenting so that you can create customized blog posts directed towards hundreds of sites without having to spend the time clicking on every individual site.
This technique should be used sparingly, but can be extremely powerful if used on the right sites.
Content Idea Generator
Ever have difficulty coming up with ideas for your blog posts?All you need to do is enter a keyword or keyword phrase and the generator tool will suggest a catchy idea.
Often times this tool is good for a hearty laugh as some of the titles suggested resemble a game of Mad Libs, but it can help stimulate the creative juices in your brain to create some truly unique content that you may otherwise never have thought of.
Conclusion
Some of the tools that I suggested require some sort of payment, but the vast majority of them are completely free or simply require the person to sign up in order to use them.Not every tool I listed will be useful to you and that’s just fine. However, if you find that even one of the tools I suggested can help elevate your business, then I feel as if I’ve done my job.
What are some of the tools that you use that other marketers may not know about? Feel free to share in the comment section below.
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