You’ve
spent a considerable amount of time and money creating a fully
monetized website with all of the newest gadgets and coolest plugins
that the online world has to offer. Your sales funnel is absolutely air
tight and will undoubtedly convert, bringing you untold amounts of
revenue. The only problem is, you have no traffic.
Yes, content is
king, but traffic holds the keys to the castle. Without it, all of your
hard work will be in vain. There is absolutely no way around it. No
matter how amazing your content is and no matter how desperately your
target market needs your product, you will not see a single penny unless
you are consistently building traffic.
As far as internet
marketing goes, building traffic is one of the most difficult, yet
rewarding aspects to fully master. Most marketers fail because they
refuse to implement some of the most rudimentary traffic building
techniques that could potentially lead to big paydays down the line.
Sure,
you could fork out money, hand over fist for paid ads, but who wants to
spend the rest of their marketing career paying for leads when they can
have them dropped directly into their lap for free?
Some of these
techniques may take some time to reach their full potential, but once
they do, the juice is definitely worth the squeeze. All too often,
marketers look for instant gratification, which should
NOT be part of
YOUR marketing plan.
For the sake of those looking to increase
their revenue by flooding their site with highly targeted traffic, this
guide is perfect for you. In this 2 two part series, I will expand on
how to begin to acquire traffic for even the most novice of marketers.
Keyword Analysis
The
first step in the traffic building process is to discover the right
keywords to target. Most simply go into Google’s Keyword Planner, type
in a few words that suit their niche, and look for those that have low
competition, yet offer a substantial amount of traffic.
Though
using the Keyword Planner is helpful, this is NOT the only step that
needs to be taken. We have a lot to cover, so we aren’t going to delve
too deep into the process of searching for keywords, but I will give you
a few pointers that will help you on your way.
Until you’ve
built up some authority, the majority of your keywords should be long
tailed with a buyer’s intent. A “buyer’s intent” simply means that the
keywords you choose should focus on the consumers that are interested in
purchasing an item.
For instance, if I were to sell the Kindle
Fire, a solid keyword phrase would be, “Where can I buy a Kindle?” or
something of that nature. Notice the intent of the search is to find
the item in question and potentially make a purchase.
For this
specific phrase, the suggested PPC bid is approximately $1.00. That
means, in order to receive a return on an investment for placing an ad
for this search term, marketers expect to receive at least $1.00 for
every person that clicks on the ad. A high suggested PPC bid means that
this is a highly sought after word because the traffic will likely
convert to sales.
Once you’ve chosen your keyword phrase, it is
time to test out the competition. Just because the Keyword Planner said
that the competition is low, does not necessarily mean that it will be
easy to rank on the first page.
For this task, I would suggest equipping
your browser with a nifty little tool called SEO Quake.
It is a free extension that will allow you to quickly analyze the
competition. If the competition is low, then perhaps you’ve found a
lucrative keyword.
| https://marketirz.com/ |
Think Outside the Box
Quality
content has become an increasingly important role in the success of any
site. Posting relevant content often, will eventually catch the eye of
the Google web crawlers, and notify them that your site is worthy of
being ranked.
Your content needs to be original. What is your
unique perspective on a topic that is going to convince your audience
that you are not only worth reading, but worth sharing with others?
Topics like “How to Burn Fat” and “How to Make Money Online”have been
done to death.
What do you bring to the table that differentiates
yourself from the thousands of others out there in your niche? There is
no need to re-invent the wheel, but you must come up with something
worthwhile in order to build your viewership.
Creating Content
The amount per post also plays a strong role in how the audience (and Google) views your site. Below is a graph produced by MOZ
that showed the popularity of their pages based on word length. Notice
that the longer posts received a significant amount of attention
compared to the shorter, less informative ones.
This
second graph shows the exact same posts in order, but replaces the word
count with the amount of backlinks that were received. Notice a direct
correlation to the amount of content that was created and the total
number of backlinks. They’re almost identical!
Added infographics, videos, or other visual aids will also help in further engaging your audience as well.
Using Social Media to Your Advantage
Obviously
if you’ve been around longer than a day, you know I am a strong
advocate of social media. It helps unite marketers and their potential
consumers in a way that simply was not possible 10 years ago. You now
have the ability to hold full blown conversations with your audience on a
daily basis, and they will likely respond back in kind. What more could
you want?
Not only should you provide your blog content to your
viewers via social media, but also offer free giveaways to garner some
attention, consistently post about relevant topics that affect them
(whether niche related or not), and always try to offer helpful advice
whenever possible.
One of the best kept secrets for engaging new
viewers is StumbleUpon and Google+ Communities. With StumbleUpon, you
simply need to post your content and viewers will come to you when
searching for a related topic. It really is that easy. As for Google+
Communities, you can carry on conversations, offer advice, or link to
your content for thousands of viewers to see.
Many communities
frown upon spamming so it is important to ensure that your posts always
link to something informative that offers value to the reader, and most
of all, is relevant to the community that you posted in.
Posts that work the best on social media:
- Open-ended questions
- Pictures with “caption this”
- “Like” / “Share” if you agree
Become an Authority by Seeking Out an Authority
Just
because your site is brand new, does not mean that others will pass up
the opportunity for more exposure. Find the most influential people
within your niche and ask them for an interview. By being polite and
cordial, B2B relationships are easy to come by. Send them a short email
introducing yourself and your site.
Explain your intentions and
offer them an interview. Most of the top level marketers are obviously
going to be busy, which is understandable, but an interview could be as
un-invasive as emailing them a quick questionnaire.
For those
that do reply, this could be the opportunity that you were looking for.
Once the interview is finished, prior to publishing it, ensure that you
provide the interviewee with a copy. If they enjoy it, then go ahead and
publish your new content and politely ask them to share the interview
with their followers.
Most marketers are more than willing to
flex their “guru guns” by showing their audience how sought after they
really are. This could potentially lead to a dramatic increase in
traffic, and if you’re really lucky, they will link to it on their site
with will provide your site with a nice SEO boost.
Fun with Infographics
Infographics spread like wildfire, plain and simple. A site such as Visual.ly
will allow you to create stunning graphics in which you can share on
your website and through your major social media accounts (especially
Pinterest).
What should your infographics contain?
- Choose an incredible headline
- Short, yet rich data points that explain your topic well (Stats work extremely well for this)
- Keep the data points between 8-9 max as any more will just look like clutter
- Choose a designer that can offer 3-D graphics
- Vertical infographics work better than horizontal ones
- Add both your logo and URL at the bottom
Once you’ve created your infographic, it’s time to promote. By adding the Embed Code Generator
plugin, you can add a clickable url to your infographic that will link
directly back to your site whenever someone shares it on their site.
It’s simple, yet effective marketing that generates the best results.
In
Part 2 of this series we will be digging even deeper into more
intricate methods that will bring even the newest site some serious
traffic. If you found this post helpful, feel free to leave a comment
below!
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